Why Brands Should Mine Their Archives

But if brands are built of memories, why aren’t companies spending more time and money curating their history online?

In a digital age, the Internet is obvious place to do this, yet many companies are failing to manage their own digital heritage. The money spent establishing their brands over the years is being wasted, as the curation of their history is just being left to Facebook, Wikipedia, and Google’s search algorithm. It’s a massive oversight and lost opportunity.

Why Brands Should Mine Their Archives | Co.Design | business + design (via infoneer-pulse)

How Did Edward Bernays Link Smoking a Cigarette With women’s Fight for Equality?

oupacademic:

“IN THE INTERESTS OF EQUALITY OF THE SEXES
AND TO FIGHT ANOTHER SEX TABOO I AND OTHER YOUNG WOMEN WILL LIGHT
ANOTHER TORCH OF FREEDOM BY SMOKING CIGARETTES WHILE STROLLING ON FIFTH
AVENUE EASTER SUNDAY. WE ARE DOING THIS TO COMBAT THE SILLY PREJUDICE
THAT THE CIGARETTE IS SUITABLE FOR THE HOME, THE RESTAURANT, THE
TAXICAB, THE THEATER LOBBY, BUT NEVER NO NEVER FOR THE SIDEWALK. WOMEN
SMOKERS AND THEIR ESCORTS WILL STROLL FROM FORTY-EIGHTH STREET TO
FIFTY-FOURTH STREET ON FIFTH AVENUE BETWEEN ELEVEN-THIRTY AND ONE
O’CLOCK.”

How did Edward Bernays link smoking a cigarette with women’s fight for equality?

Advertising Can Influence Social Good – Kudos Olgivy

adage:

In India, an ad depicting a lesbian couple is going viral.

The new spot by Ogilvy & Mather, for an apparel line called Anouk, shows two women getting ready for dinner and sharing a kiss. That’s pretty bold for India, which in 2013 reinstated an old law banning gay sex.

 

Lighten up India…..

Creative Thumb Drive Design

visualgraphc:

Thumbs by Justin Poulsen

Justin Poulsen is a conceptual photographer and illustrator from Toronto, Canada.

To demonstrate this, Justin created “thumb” drives loaded with his portfolio, allowing potential clients to experience both the tactile and visual quality of his craft.

justinpoulsenphoto.tumblr.com

Thumb drives… so literal.