But if brands are built of memories, why aren’t companies spending more time and money curating their history online?
In a digital age, the Internet is obvious place to do this, yet many companies are failing to manage their own digital heritage. The money spent establishing their brands over the years is being wasted, as the curation of their history is just being left to Facebook, Wikipedia, and Google’s search algorithm. It’s a massive oversight and lost opportunity.
“IN THE INTERESTS OF EQUALITY OF THE SEXES
AND TO FIGHT ANOTHER SEX TABOO I AND OTHER YOUNG WOMEN WILL LIGHT
ANOTHER TORCH OF FREEDOM BY SMOKING CIGARETTES WHILE STROLLING ON FIFTH
AVENUE EASTER SUNDAY. WE ARE DOING THIS TO COMBAT THE SILLY PREJUDICE
THAT THE CIGARETTE IS SUITABLE FOR THE HOME, THE RESTAURANT, THE
TAXICAB, THE THEATER LOBBY, BUT NEVER NO NEVER FOR THE SIDEWALK. WOMEN
SMOKERS AND THEIR ESCORTS WILL STROLL FROM FORTY-EIGHTH STREET TO
FIFTY-FOURTH STREET ON FIFTH AVENUE BETWEEN ELEVEN-THIRTY AND ONE
From 2013: See clearer for less. Keloptic.com
Agency: Y&R Paris
Super original and creative. Love the Van Gogh reference.
Sometimes googles adwords algorithms don’t work in your favour
Gotta watch those contextual targeting lines guys!!!
Ambient organic tea
Great out of home! SUPER CREATIVE!
Arrow Shirts, 1950s
Love it, great design.
This is exactly how we are going to do the next wrap report.
Thumbs by Justin Poulsen
Justin Poulsen is a conceptual photographer and illustrator from Toronto, Canada.
To demonstrate this, Justin created “thumb” drives loaded with his portfolio, allowing potential clients to experience both the tactile and visual quality of his craft.
Thumb drives… so literal.
Search copy is the haiku of advertising. – Daniel Morosi
St. John’s-based agency Target recently created a very clever poster/billboard campaign for local business Modern Shoe Hospital
Great spin on the iconic slogan… well done.