17 funny marketing blogs you MUST follow

marketingshmarketing:

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I am a huge fan of marketing humor and I love blogs/websites dedicated to it. They somehow manage to identify all of the awful, frustrating, and down-right hilarious things that happen in our marketing jobs. When I am having a rough day there’s no better remedy than a good dose of marketing humor. Actually, that’s one of the main reasons why Marketing Shmarketing was started.

Here are some really funny picks I’ve discovered throughout the years (and listed in random order). Topics include search engine optimization, client support, public relations, startups, social media marketing, tv advertising, content marketing, etc. If you know more blogs like these – post a comment below and I’ll add them to the list (or maybe compile an additional list). Disclaimer for those with sensitive souls: some of these blogs include profane language.

Keep reading

RT @Adweek: .@hotelsdotcom buried a giveaway in the fine print of a TV ad to reward those who paused it:

RT @Adweek: .@hotelsdotcom buried a giveaway in the fine print of a TV ad to reward those who paused it: http://t.co/1Iq2oIHC4f

MTV is trying to compete with Tumblr

marketr:

Monday too fresh? Try news. It’s at least a week old.

The subhead says MTV is trying to compete with Tumblr (flattering!) but that’s just their way of acknowledging that the most interesting stuff is happening here.

Fittingly: MTV News covered Chris Colfer’s Answer Time.

Advertisers would love a better measure than clicks and impressions. Digiday explains why time-on-site hasn’t taken off the way they’d like.

“Put a minion on it.” —Brands.

Also, the 1980s. Best decade for music? Maybe! Best music for advertising? Apparently.


Image via @jeffshelman

Why Brands Should Mine Their Archives

But if brands are built of memories, why aren’t companies spending more time and money curating their history online?

In a digital age, the Internet is obvious place to do this, yet many companies are failing to manage their own digital heritage. The money spent establishing their brands over the years is being wasted, as the curation of their history is just being left to Facebook, Wikipedia, and Google’s search algorithm. It’s a massive oversight and lost opportunity.

Why Brands Should Mine Their Archives | Co.Design | business + design (via infoneer-pulse)

How Did Edward Bernays Link Smoking a Cigarette With women’s Fight for Equality?

oupacademic:

“IN THE INTERESTS OF EQUALITY OF THE SEXES
AND TO FIGHT ANOTHER SEX TABOO I AND OTHER YOUNG WOMEN WILL LIGHT
ANOTHER TORCH OF FREEDOM BY SMOKING CIGARETTES WHILE STROLLING ON FIFTH
AVENUE EASTER SUNDAY. WE ARE DOING THIS TO COMBAT THE SILLY PREJUDICE
THAT THE CIGARETTE IS SUITABLE FOR THE HOME, THE RESTAURANT, THE
TAXICAB, THE THEATER LOBBY, BUT NEVER NO NEVER FOR THE SIDEWALK. WOMEN
SMOKERS AND THEIR ESCORTS WILL STROLL FROM FORTY-EIGHTH STREET TO
FIFTY-FOURTH STREET ON FIFTH AVENUE BETWEEN ELEVEN-THIRTY AND ONE
O’CLOCK.”

How did Edward Bernays link smoking a cigarette with women’s fight for equality?

Advertising Can Influence Social Good – Kudos Olgivy

adage:

In India, an ad depicting a lesbian couple is going viral.

The new spot by Ogilvy & Mather, for an apparel line called Anouk, shows two women getting ready for dinner and sharing a kiss. That’s pretty bold for India, which in 2013 reinstated an old law banning gay sex.

 

Lighten up India…..