Why Brands Should Mine Their Archives

But if brands are built of memories, why aren’t companies spending more time and money curating their history online?

In a digital age, the Internet is obvious place to do this, yet many companies are failing to manage their own digital heritage. The money spent establishing their brands over the years is being wasted, as the curation of their history is just being left to Facebook, Wikipedia, and Google’s search algorithm. It’s a massive oversight and lost opportunity.

Why Brands Should Mine Their Archives | Co.Design | business + design (via infoneer-pulse)

Creative Thumb Drive Design


Thumbs by Justin Poulsen

Justin Poulsen is a conceptual photographer and illustrator from Toronto, Canada.

To demonstrate this, Justin created “thumb” drives loaded with his portfolio, allowing potential clients to experience both the tactile and visual quality of his craft.


Thumb drives… so literal.