How Did Edward Bernays Link Smoking a Cigarette With women’s Fight for Equality?

oupacademic:

“IN THE INTERESTS OF EQUALITY OF THE SEXES
AND TO FIGHT ANOTHER SEX TABOO I AND OTHER YOUNG WOMEN WILL LIGHT
ANOTHER TORCH OF FREEDOM BY SMOKING CIGARETTES WHILE STROLLING ON FIFTH
AVENUE EASTER SUNDAY. WE ARE DOING THIS TO COMBAT THE SILLY PREJUDICE
THAT THE CIGARETTE IS SUITABLE FOR THE HOME, THE RESTAURANT, THE
TAXICAB, THE THEATER LOBBY, BUT NEVER NO NEVER FOR THE SIDEWALK. WOMEN
SMOKERS AND THEIR ESCORTS WILL STROLL FROM FORTY-EIGHTH STREET TO
FIFTY-FOURTH STREET ON FIFTH AVENUE BETWEEN ELEVEN-THIRTY AND ONE
O’CLOCK.”

How did Edward Bernays link smoking a cigarette with women’s fight for equality?