MTV is trying to compete with Tumblr

marketr:

Monday too fresh? Try news. It’s at least a week old.

The subhead says MTV is trying to compete with Tumblr (flattering!) but that’s just their way of acknowledging that the most interesting stuff is happening here.

Fittingly: MTV News covered Chris Colfer’s Answer Time.

Advertisers would love a better measure than clicks and impressions. Digiday explains why time-on-site hasn’t taken off the way they’d like.

“Put a minion on it.” —Brands.

Also, the 1980s. Best decade for music? Maybe! Best music for advertising? Apparently.


Image via @jeffshelman